However, the model has remained relatively unchanged until recently. One of the factors driving the success of dating apps is their simplicity. ![]() By 2024, the global dating app market size is expected to exceed $8.4 billion. ![]() This number is set to continue growing as the volume of 18-29-year-olds joining dating apps to meet romantic partners is increasing. alone, 39% of couples in 2019 said they met online. In 2020, 270 million adults used dating apps worldwide, which is almost double the number from five years ago. ![]() Dating is one of the fastest-growing verticals on mobile.
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